To maintain or start a successful business, accepting credit cards is a necessity. More and more credit card holders are imposing the demand of credit card acceptance on merchants of all shapes, sizes and types. Credit card purchasing is an important option for both traditional and Internet businesses as it promotes consumer purchasing and provides customers with a fast, easy way to pay. Offering credit card solutions to a full spectrum of businesses ranging in size and type, Cynergy Data Group can meet the needs of your business in endless ways.

By providing a wide array of terminal and software options, Cynergy Data Group can customize a payment system specifically designed for your business. Utilizing several authorization and capture networks, Cynergy Data Group can also accommodate existing point-of-sale systems with ease. Understanding your business is the first step to providing you with a payment system that works with your business, and Cynergy Data Group does just that. A pioneer in the industry with unsurpassed service and technologies, Cynergy Data Group gives you the support that you need to be successful. Grow your business with Cynergy Data's credit card acceptance solutions and you will join thousands of merchants across the nation who have come to depend on Cynergy Data's professionalism and realistic approach to today's business commerce.

A.      CREDIT CARD 

Credit Cards have become an indispensable part of out lifestyle. Most merchants recognize that accepting credit cards is essential to doing business today. This section of help is intended to provide an overview of how credit card transactions work.  

Steps involved in a normal credit card transaction:

1.       Merchant runs credit card through the point of sale unit (Terminal). The amount of the sale is either hand-entered or transmitted by the cash register.

2.       The Terminal transmits the credit card data and sales amount sale to their acquiring bank (network) for authorization.

3.       The acquiring bank that processes the transaction, routes the authorization request to the card-issuing bank. The credit card number identifies type of card, issuing bank, and the cardholder’s account (if debit).

4.       If the cardholder has enough credit to cover the sale amount, the issuing bank authorizes the transaction and generates an authorization code. The code is sent back to the acquiring bank.

a.       On a Debit Card transaction, the issuing bank puts a hold on the cardholder’s account for the amount of the sale. Note that the cardholder’s account has not been actually charged yet.

5.       The acquiring bank processes the transaction, and then sends the approval or denial code to the merchant’s point of sale unit. Each point of sale device has a separate terminal ID for credit card processors to be able to route data back to that particular unit.

6.       A receipt is printed out by the point of sale unit or cash register. The merchant asks the buyer to sign the receipt (merchant copy) for their records.

7.       At the end of the day day, the merchant closes their point of sale unit by a process called Batch Out, Notifying the processor that the merchant is done with all transaction for the day.

8.       Our Bank is a NET DEPOSITOR BANK, which means that the net amount will be deposited into the merchant’s checking account, after deducting the discount rate, 24 to 48 HOURS later. American Express will deposit the funds 72 HOURS later.

9.        For any questions, or further information regarding transactions, pending funding, our Bank offers an open CUSTOMER SERVICE SUPPORT LINE, 24 hours a day, 7 Days a week.  

Please note steps 1 through 6 is done in less than 15 seconds.  

To get a visual on this process works, please look at the diagram below.

FACTS: 

Ø       Seven out of ten people in the USA buy with a Credit Card.

Ø       More than 50 % of these people spend more money that the cash they have.

Ø       The average Credit Card consumer is more apt to make an unplanned purchase. Credit Card consumers will also be far more likely to spend MORE than they ordinarily would if they were using cash. Around the holiday season this is especially evident by the increase in Credit spending.

Ø       Research has shown that the Credit Card customer tends to return to the merchant where they have previously made a Credit purchase.

 

BENEFITS: 

Ø       Increased bottom line sales by approximately 35% and enhanced business image by providing a wide variety of payment options.

Ø       The funds are electronically deposited into the Merchant’s checking account in 48 hours.

Ø       The terminal provides a detailed report of each transaction, as well as monthly bank statements for merchant record keeping.

Ø       Providing the merchant with the possibility of offering the most modern and integrated form of payment available today. 

Always remember, “MORE PAYMENT OPTIONS = MORE SALES!” 

REPROGRAMMING 

Reprogramming in the industry means to bring into our bank system any merchant that is currently processing his Credit Card business with another institution. It is also called reprogramming when we close a deal with a merchant that currently owns an INACTIVE terminal. 

Examples of possible reprogramming cases are as follows:

·         A merchant is processing his Credit Card business with another bank and we can give him a better deal.

·         A merchant is Not Active in Credit Card services, but owns a terminal.

·         A merchant is Active, owns a terminal, but we are selling him the Debit Card service. In this case scenario, we Reprogram his terminal, and sell him the Pin Pad. 

Note: ALL REQUIREMENTS AND RULES FOR APPROVAL WILL APPLY. 

There are certain types of equipment that is not possible to reprogram. For the reason, the costs involved will be assessed on a per case basis. Please contact our Technical Department for further information and costing determination.