Debit card use is skyrocketing as more customers are
discovering their convenience and more merchants are
discovering the potential savings over alternative
payment methods. Flexibility, security and convenience
are crucial in payment processing, and debit cards are
no exception. Give your customers the ability to use
debit cards and you gain the benefit of a payment option
that offers simplicity and a high level of security.
When a debit card is issued, the account holder must
select his or her own Personal Identification Number
(PIN) that must be used when the card is processed.
Entering a PIN ensures that all of the transactions you
accept are highly secured. Signatures or ID are not
required when accepting debit cards, as the PIN is the
Identification. With direct access to all of the major
debit networks, Cynergy Data makes it easy to accept
debit and ATM cards regardless of your location.
all know that a DEBIT CARD is the card that we receive
when we open a Bank Account. In the beginning, it was
only used to get cash from an ATM Machine. Today, people
are using the Debit Card to make daily purchases instead
of writing a check or paying by cash. Accepting the
Debit Card has become a MUST for every merchant whom
wants to increase sales.
accepting a Debit Card, there is also the added
advantage of NO discount rate being involved. The only
cost to the merchant is the transaction fee. The only
additional equipment required to enable acceptance of a
Debit Card is the Pin Pad.
everyone has a Debit Card.
everyone has a Credit Card.
% of Debit cardholders use their card for purchases.
banks offer their debit card holders additional benefits
such as points rewarded each time the holder uses their
debit card in a purchase transactions.
accepting Debit Card the merchant can offer his
customers another Payment Option.
is No Discount Rate involved; (in effect it is CASH).
goes directly into the merchant’s checking account in 48
merchant pays a small transaction fee. However, you must
be aware, that only Nurit Terminals can be pre-set with
a Surcharge to the customer, (contact Technical Support
for details.) It will not only cover the transaction
fee, but will also make a profit on each transaction
performed with the debit card.
Debit Card service includes the Cash Back system, so the
merchant is able to give Cash back to their customers,
once he has performed a sale.
It is not possible to offer cash to the customer as a
cash withdrawal. This is not an ATM Machine. A sale MUST
be performed. Cash can be given in small increments and
is considered the norm in “Cash Back Service”